Multimedia Projects

Surfing is a sport that brings people together, in and out of the water. People from all over the world use surfing as an intimate form of expression, transcending borders. This builds communities of like-minded surfers with a common goal of enjoying their time in the water in search of new waves.

A lifestyle and leisure online magazine that captures the essence of Santa Barbara's vibrant culture and coastal lifestyle.

ASM’s stories are clean, family-friendly, and deeply connected to the real lives of surfers. Lambert insists they are trying to tell stories that have impact and can make a difference. It’s a deliberate break from the industry’s often jaded and commercialized tone. The magazine’s rapid evolution from digital upstart to a publication with ambitions for print is a testament to a singular vision, rooted in community growth and providing opportunities for young writers to tell stories that matter....