American Surf Magazine, A Brand Riding A New Wave of Authenticity
ASM’s stories are clean, family-friendly, and deeply connected to the real lives of surfers. Lambert insists they are trying to tell stories that have impact and can make a difference. It’s a deliberate break from the industry’s often jaded and commercialized tone. The magazine’s rapid evolution from digital upstart to a publication with ambitions for print is a testament to a singular vision, rooted in community growth and providing opportunities for young writers to tell stories that matter....